Welcome to our site and this collection of general exhibition guidelines and tips. We are delighted that you have an interest or have agreed to be an exhibitor at one of our conferences.
Here you will find several topics that can help you to develop or finalize your exhibition, including hints on staffing your booth, conversing with a prospect and other general policies. In addition you'll find Our Top Exhibitor Tips (below) that can get you on the right track for a magnificent exhibition.
For more information about your specific conference, click on Kesselman-Jones Home to the left and choose the Quick Link titled Upcoming Conferences. Follow the link to your conference for the most up-to-date information available to you and conference participants.
If you have questions that are not covered by the information found here, please e-mail email@example.com or call (505) 266-3451.
We're here to help!
Our Top Exhibitor Tips:
1. Review and submit paperwork as requested to the conference office by the deadline date indicated. We take pride in the fact that we provide all of the logistical information for you in advance of the conference to help you prepare appropriately for your exhibition. The paperwork we request is to ensure that 1) your contact information is correct and 2) that we have the required information in order to ensure your conference experience is enjoyable.
2. Make sure you list your organization's description on the application. This description is placed in the conference program and gives the attendee advance information on your organization and its services and/or products.
3. Familiarize yourself with the audience. A brochure on each conference is available through the Kesselman-Jones, Inc. website or by request at firstname.lastname@example.org. Research each event carefully and select shows whose attendees best match your target markets.
4. Staff appropriately. Make sure you staff your exhibition with enough people to cover the amount of attendees but not too many. Do a pre-event orientation for your staff to make sure they are prepared for the event and how they should present to the audience your services and/or products.
5. Arrive early! The day of the exhibition give yourself ample time to relax, get situated/set up, and go to the restroom. The conference office tries to schedule advance set up time (usually the evening prior to the conference) so exhibitors don't have to arrive earlier in the morning to arrange their booth. Check with the Exhibit Manager for set up times.
6. Spice up your booth and go light. Use audio/visual tools to demonstrate benefits instead of all those brochures, handouts and give-aways. Set up a PowerPoint demonstration of your services and/or products that runs continuously and give out business cards that include a link to that presentation on your web site. Offer a boxed gift of appreciation at the end of the conversation, rather than candy Kisses or ball point pens to all passers-by. Remember - don't overdo it. Too much may be distracting to other exhibitors.
7. Don't preach to attendees. One complaint we receive about exhibitors is that their "pitch" is word for word to each person who visits the booth. Each attendee is different. Change up your dialog. Listen attentively. Respond to the needs of the attendee, rather than rushing into the selling points of your organization. Avoid internal jargon that may be foreign to the attendee.
8. Hang in there! Exhibitors should stay until the end of the scheduled exhibit time. This gives attendees ample time to visit all booths. Exhibit times are listed in the marketing package and in the confirmation letters/e-mails.