How We Do It

Kesselman-Jones has developed our own unique system for strategically managing projects. We have solid tools to identify goals for each part of every project. Our staff is trained to manage all tasks, large or small, using the advanced project management approach outlined below.  The keys to the success of our approach are:

1. We listen
2. We make sure measurable goals and objectives have been established
3. We take time to learn the culture of your organization and its members
4. We create detailed plans
5. We continuously improve

 We have numerous proprietary tools that we utilize throughout the planning and implementation of your event to drive our event management process. These include:



KJPROS is utilized to shape and guide the strategic plans we develop for our clients.  The process begins with a facilitation with your key stakeholders, led by one of our seasoned event managers. We will walk you through the scope of your event from beginning to end, identifying ways to:

        • enhance attendee experience
        • increase participation or revenue
        • reduce operating costs
        • incorporate opportunities for driving organizational messages
        • clarify roles and responsibilities
        • ensure return on investment
        • reduce risk, and,
        • integrate project management and event production best-practices



KJPOPS is our project management process modeled after the methodology outlined in the Project Management Body of Knowledge (PMBOK ) developed by the Project Management Institute. Through KJPOPS we assess the goal for each component of your project addressing assumptions, constraints and resources. Then we develop a comprehensive plan which includes action items, deadlines and assignments.


KJACTS is the phase during which all coordination and detailed arrangement of logistics and project requirements happens. This includes, but is not limited to:

        • Member communications
        • Reporting to Board of Directors
        • Processing accounts payable/receivable
        • Procurement of ancillary services or vendors
        • Facilitating meetings
        • Campaigning on behalf of the organization



KJMAPS  is an opportunity to check in with our clients to assess how their project is proceeding and identify any areas that may need special attention. It consists of:

        • A review of the event budget to date
        • A status report on services delivered to date
        • An assessment of the event timeline
        • Observations and comments on communication, process and expectations



A seal holds things together; it is also an official mark. KJSEAL addresses our closure process for your event. It ensures that all project details are captured, data compiled, successes celebrated and areas of improvement explored. This final step in the Kesselman-Jones approach will be invaluable for communicating your return on investment to stakeholders and for future planning and decision making.




“… the KJ PROS meeting walked me through an amazing process that forced me to think about what the summit had been, what we wanted it to be and how we could get there while being true to our brand, culture and goals. 

I was impressed by how quickly they assimilated complex information about our business and the nuances of past and potential partnerships. They came up with creative ideas on the spot that I never would have thought of. They were able to identify problem areas in my previous budget, and see ways we could save and generate money. They gave me objective input based on years of experience and guided me as I began to see the summit with new eyes.” —

Leann Kemp, Communications Manager, New Mexico Mortgage Finance Authority